The Benefits of Having a Mobile App for your Business

Apps blog 2

The mobile marketing app is the most powerful tool in existence today and the  appconomy is booming, app usage alone has overtaken internet usage from desktop and mobile search. A mobile website simply does not compete with the convenience and user-experience of a mobile app. Despite the most efficient optimizing efforts, users can still find navigating through their mobile web browser a cumbersome and unfulfilling experience. In addition to customer satisfaction with your product, you get the added bonus of maximizing your inbound marketing efforts via your new mobile app. For example, a selective group that are more than likely in target audience are the ones downloading your app. You can offer special incentives through your mobile app such as discounts, reward programs, and helpful features and communicate these through push notifications.

So why is a Mobile App better than browsing the Mobile Web? Here are a few reasons why; It’s much faster and it takes a second to launch a Mobile App, it can take up to several minutes for a Mobile Website to load in an area with bad reception. Although important, they do not replace the need for Mobile Apps for the following reasons; Accessibility, mobile apps function offline whereas mobile websites don’t. Communication, Mobile Apps enable push notifications for direct contact with customers and mobile website do not and Visibility; mobile apps are always visible on your phone’s home screen, can be found in the App store, whereas, mobile websites are not always visible.

Some of the very first brands to promote their brands through Apps include Amazon, eBay, Target and Gap. They started promoting their brands and merchandise with Mobile Apps a few years ago. Smaller businesses quickly followed suit. Ultimately with today’s market going mobile, Apps help you keep pace and accelerate your business. The benefits of apps for businesses include:

1. Building Relationships
2. Building loyalty
3. Increasing your visibility and accessibility
4. Solving the problem of getting stuck in spam folders and
5. Connecting with your consumers on the go

Overall as you can see Mobile Apps play an integral role in your content marketing strategy. Can your business afford not to join the Appconomy?

simply does not compete with the convenience and user-experience of a mobile app. Despite the most efficient optimizing efforts, users can still find navigating through their mobile web browser a cumbersome and un-fulfilling experience. In addition to customer satisfaction with your product, you get the added bonus of maximizing your inbound marketing efforts via your new mobile app.

For example, a selective group that are more than likely in target audience are the ones downloading your app, so now comes the task of focused inbound marketing. Offer special incentives through your mobile app such as discounts, reward programs, and helpful features.
Read more at http://www.jeffbullas.com/2014/05/09/4-tips-for-amplifying-your-mobile-content-marketing/#HProY1RDAgdyc74d.99Previously total Internet usage on mobile devices exceeded that on PCs, one notable groundbreaking development is that app usage alone has overtaken internet usage from desktop and mobile search. With web browsing remaining static from February 2013 to February 2014.
http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/jkj

With today’s market going mobile, Apps help you keep pace and accelerate your business.

The benefits of apps for your business include:
1. Building Relationships
2. Building loyalty
3. Increasing your visibility and accessibility
4. Solving the problem of getting stuck in spam folders
5. Connecting with your consumers on the go; increasing the sell-through with Easy access to your inventory etcSo why is a Mobile App better than browsing the Mobile Web? It’s much faster as it takes a second to launch a Mobile App. It can take up to several minutes for a Mobile Website to load in an area with bad reception. Also, although Mobile Websites are important they do not replace the need for Mobile Apps for the following reasons; Accessibility, mobile apps function offline whereas mobile websites don’t, Communication, mobile apps enable push notifications https://blog.xtremepush.com/2014/05/02/what-are-push-notifications/ for direct contact with customers and mobile website don’t and Visibility; mobile apps are always visible on your phone’s home screen, can be found in the App store, whereas, mobile websites are not always visibleThe mobile marketing app is the most powerful tool in existence today. Mobiles are set to overtake desktop and the majority of people’s time spent in their mobiles devices is in apps. A mobile optimised site simply does not compete with the convenience and user-experience of a mobile app. Despite the most efficient optimizing efforts, users can still find navigating through their mobile web browser a cumbersome and un-fulfilling experience. In addition to customer satisfaction with your product, you get the added bonus of maximizing your inbound marketing efforts via your new mobile app.
Previously total Internet usage on mobile devices exceeded that on PCs; one notable groundbreaking development is that app usage alone has overtaken internet usage from desktop and mobile search. Web browsing has almost remained static from February 2013 to February 2014. http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/
A mobile website simply does not compete with the convenience and user-experience of a mobile app. Despite the most efficient optimizing efforts, users can still find navigating through their mobile web browser a cumbersome and un-fulfilling experience. In addition to customer satisfaction with your product, you get the added bonus of maximizing your inbound marketing efforts via your new mobile app. For example, a selective group that are more than likely in target audience are the ones downloading your app. You can offer special incentives through your mobile app such as discounts, reward programs, and helpful features and communicate these push notifications. http://www.jeffbullas.com/2014/05/09/4-tips-for-amplifying-your-mobile-content-marketing/#HProY1RDAgdyc74d.99
So why is a Mobile App better than browsing the Mobile Web? It’s much faster and it takes a second to launch a Mobile App, it can take up to several minutes for a Mobile Website to load in an area with bad reception. Although Mobile Websites are important, they do not replace the need for Mobile Apps for the following reasons; Accessibility, mobile apps function offline whereas mobile websites don’t. Communication, Mobile Apps enable push notifications for direct contact with customers and mobile website don’t and Visibility; mobile apps are always visible on your phone’s home screen, can be found in the App store, whereas, mobile websites are not always visible.
Some of the very first brands to promote their brands through Apps include Amazon, eBay, Target and Gap. They started promoting their brands and merchandise with Mobile Apps a few years ago. Smaller businesses quickly followed suit.
Ultimately with today’s market going mobile, Apps help you keep pace and accelerate your business. The benefits of apps for business owners

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Consumer Wearables, Beats by Dre and Google Glasses

Consumer wearables are hot this season and are expected to become a “must have” for consumers over the next several years. The “wearable technology” group encompasses several types, including fitness monitors, activity trackers and smart clothing. Wearables can include smart watches, fitness bands, glasses along with smart bras, smart t-shirts, wearable cameras and more recently but still in the development faze rings and bracelets. The purpose of wearables is for users to take real-world actions by providing relevant, contextual information precisely at the point of decision making. You will find consumers wearing them on their sleeves walking down the street and models on the runway, with the exception of Google Glasses, which lets face it wearers of them probably won’t be getting their own spread in Vogue anytime soon…. Meanwhile Beats headphones which deliver exceptional sound quality to its users is another consumer wearable whose entire existence has been based on being a fashion and status symbol. Celebrities wear them, and people want them. Apple also want them and is rumored to buy beats for the value of $3.2 billion dollars, some have speculated that Apple is simply buying Beats to replenish its “cool factor”. Speaking of cool celebrity rapper Dre himself has a stake in Beats with his own collection Beats by Dre himself with an estimated worth not shy of $1 billion.

Beats by dreOne of the latest and not so fashionable consumer wearables as mentioned above is Google Glasses. Kenneth Cole is a brand collaborating with Google Glasses to promote a new product range, it has recently rolled out a Google Glass app to promote its new cologne. The campaign encourages consumers to photograph themselves performing one good deed a day for 21 days,the goal being to be seen as early adopters and innovators. Other wearables include the Smart Bra that tells you if you are eating too much, the T-shirt that tracks your heartbeat and the Wearable Camera that can quietly and automatically take photographs from the wearer’s neck and lapel. Fitness devices make up the vast majority of the wearable technology market at the moment, with an estimated worth somewhere between $1bn and $3bn today. And worldwide spending on consumer wearable technology will hit $1.4 billion by the end of 2014, and By 2018, the market is expected to hit $19 billion.

Among wearable tech owners, Fitness Bands were the most popular devices (61%), followed by Smart Watches (45%) and Mobile Health devices (17%).

So what is it that motivates consumers to purchase wearables in the first place? One interesting motivation underlying Smart Watch owners decision to purchase their device was to supplement their everyday Smart Phone addiction. To the consumer more than 75% of them believe wearables will positively impact their wellness.

SmartwatchRetailers can benefit most from smart watches and glasses, as they present new opportunities for customer engagement. One more recent development is the focus on wearable tech that is functional but aesthetically pleasing. Although wearable technology still needs to gain a lot of traction before it can really take off, Retailers and brands already embracing it include Barneys New York and Kenneth Cole (as mentioned above). Barneys New York and the Council of Fashion Designers of America (CFDA), are collaborating which will result in the development of a “Smart Bracelet” powered by Intel. The “Smart Bracelet” will be sold exclusively at Barneys, making the retailer one of the first luxury store chains to carry this type of item, a mix between tech device and fashion accessory, very cool indeed. Ultimately when choosing wearable tech, consumers look for special features to fit their needs and match their styles.

Barneys Intel opening ceremonySo what’s next for consumer wearables? Has anyone had first hand experience with any of the consumer wearable devices? Google Glasses, has anyone lost a pair…? we know Dre will be able to buy Google Glasses for a small town if this deal with Apple goes through. We would love to hear your thoughts.