We understand that being judicious when sending notifications to very important so we’ve added limitations on locations to ensure that only the most important or most engaging notification will be delivered. Notifications if used too much may hurt your brand so we have put strict limits by default here but if you want to increase the notification limit per campaign and per location it will allow your users to get notification each time they enter a location range.
We have been delighted to work with Leinster over the past number of months to deploy iBeacon technology in their home stadium. When we heard that Leinster Rugby were employing an all-new seat upgrade system in the Leinster Rugby mobile app in conjunction with an American mobile technology partner we were really excited to see how our app engagement platform could drive fan engagement. With iBeacon notifications the XtremePush platform could nudge users towards the upgrade section when users were in the stadium and drive in-app ticket purchases.
The new function in the Leinster App allows supporters that attend Leinster matches in the RDS Arena and Aviva Stadium to instantly upgrade their seat via the Leinster Rugby app. It servers two purposes, firstly it allows fans to get a better view of the match by upgrading to premium seats for as little as €20 per seat and secondly it allows Leinster Rugby to generate incremental revenue on seat upgrades during games.
From the perspective of using iBeacon notifications to drive fan engagement it has been a phenomenal response. Of the app users who received a location notification 19% actually went through to make a purchase on match day showing that location aware notifications driven greater engagement. Additionally on match days when iBeacon notifications have been used to promote seat upgrades it has been the most popular section of the application on that day.
Speaking about the new seat upgrade system, Leinster Rugby’s head of commercial and marketing, Paul Dermody said: “We’re delighted to have worked with XtremePush to launch this new feature for our supporters, which will further enhance the Leinster Rugby match day experience. Supporters can now upgrade their seat at the RDS or Aviva through the Leinster Rugby iOS and Android apps, whether they want to get a different perspective on the game, sit closer to some friends or just get some shelter from the rain, the option is now there for them on match day.”
Signing up to the seat upgrading is simple. Once you download the Leinster Rugby App and submit your details, you will then have the option at all Leinster Rugby home games going forward to upgrade your seat. There is no need to print out a new ticket; the process takes place through your mobile phone that must be displayed to a steward on match day to access your new seat.
If you’re interested in learning more about this feel free to contact one of our mobile engagement specialists through firstname.lastname@example.org
Android’s new OS update ‘Lollipop’ or Android L has made significant changes to how developers can deliver app notifications to their users. The display of notifications has changed greatly also with notifications now being able to awaken the lock screen of a device much like notification appear on Apple devices. Android have always been ahead of Apple is giving great control to how notifications can be displayed and how users can interact with them. Remember ‘interactive notifications‘ is iOS8? Android had that long before Apple. Once again in this latest update Android jumped ahead of Apple and given apps the ability to set the priority level of a notification based on the importance of the push notification. Apps can set “Push notification priorities” that dictate where their notifications are displayed relative to other apps’ push notifications. Priority can be set to “high” or “max” and can include an action button, along with “heads-up notifications” for interstitial calls to actions inside of any application.
If you have a push message for your users that is of significance and that all of your users needs to see right away then there is no better way to ensure they see it through this mechanism. These notifications can simply skip to the top of the notification drawer above lower priority messages. Google offers guidelines on how these should be used but presently there isn’t a clear incentive to “play nice” when sending out high priority messages – something that worries us. To keep your users on side it is important not to constantly jump the line as a user many notice, get annoyed and disable or even delete your app. Similarly or on the other end of the spectrum with the Lollipop release, Google has also included the ability to send push notifications to your users without interrupting their day.
On the priority scale push notifications can be selected to “minimum”. The user will receive the push notification but will be unaware of this as the message will be stashed in the user’s message drawer without an alert or icon on the notification bar, it simply waits for the user to stumble upon it at his or her convenience. These type of messages are ideal for re engagement campaigns and offers that aren’t time sensitive. Ultimately with Android’s introduction of minimum priority notifications mobile marketers do not have to broadcast lower urgency messages and risk causing unnecessary disruption to the user’s day and being classified as a spammer and worse written off altogether.
Ultimately Lollipop opens up a whole new world of functionality for push notifications. Lollipop should help extend the flexibility of push notifications and offer app marketers and developers additional ways to provide valuable content to their users.
Ourselves here at XtremePush are extremely excited to see Lollipop unfold into the Android mobile marketplace. If you too are excited about the new push notification and engagement possibilities open to Android users with this new update we would be happy to hear from you.
Leinster Rugby announced today the launch of an all-new seat upgrade system on the Leinster Rugby mobile app. The new platform, implemented in conjunction with American mobile technology company, Experience, and the Ireland-based beacon engagement platform, XtremePush, will enable supporters that attend Leinster matches in the RDS Arena and Aviva Stadium to instantly upgrade their seat via the Leinster Rugby app.
The new feature will launch at Leinster’s Guinness PRO12 match this Saturday, 29 November, in the RDS against Ospreys. For the launch of the new upgrade system, supporters who have signed up through the App will be invited to upgrade their seat for free at this game through push notifications.
As an innovative sports brand, Leinster will also deploy XtremePush‘s beacon technology to deliver with pinpoint accuracy the most relevant seat upgrade opportunities to their supporters’ mobile device while in the stadium.
Speaking about the new seat upgrade system, Leinster Rugby’s head of commercial and marketing, Paul Dermody said: “We’re delighted to have worked with Experience and XtremePush to launch this new feature for our supporters, which will further enhance the Leinster Rugby match day experience. Supporters can now upgrade their seat at the RDS or Aviva through the Leinster Rugby iOS and Android apps, whether they want to get a different perspective on the game, sit closer to some friends or just get some shelter from the rain, the option is now there for them on match day.”
Ben Ackerman, Experience president, also noted: “We are happy to announce Leinster Rugby as our first team partner in Europe. Working with them to launch seat upgrades has been seamless and we are confident supporters at Saturday’s match, and all future home games, will embrace the new offering. To have such a stellar launch partner in Leinster Rugby gives Experience a tremendous advantage as we expand our presence in Europe and provide fans abroad with the best possible event experiences.”
Signing up is simple. Once you download the Leinster Rugby App and submit your details, you will then have the option at all Leinster Rugby home games going forward to upgrade your seat. There is no need to print out a new ticket; the process takes place through your mobile phone that must be displayed to a steward on match day to access your new seat.
Flurry have released their latest study comparing time spent within apps vs TV watching time…..and App usage have over taken TV. The study finds that the time people spent using their devices grew in the US by 9.3%, up from 2 hrs 42 minutes to 2 hrs 57 minutes. And that’s just over the past 9 months.
This trend will continue as apps become a more integral part of our life especially as connected home appliances using iBeacon become more common and as the IoTs increases.
XtremePush‘s CEO Tommy Kearns was recently asked to present at an Apple sponsored event in the headquarters of Apple re-seller Exertis Plc about how iBeacon will affect workforce mobility and their interactions with enterprise applications. There were speakers from other market leaders such as Cisco Meraki and Plantronics discussing how mobility is changing the modern workforce. You can see Tommy’s presenation on slideshare here
Mobile marketing today is all about owning the moment and Snapchat is all about living in the moment. For brands who want to own the moment and reach their target audience in a creative way Snapchat provides the perfect platform to do just that. From a content marketing perspective Snaps on Snapchat are a lot more consensual and from a users perspective Snapchatter’s must deliberately add a brand’s username to their list of followers in order to receive their images, so the users are much more likely to want to engage with the content they’re receiving.
Snaps and stories are temporary which creates that sense of urgency to capture time sensitive information, whether it be a promotion, give away or a behind-the-scenes point-of-view. Ultimately the promise of unique, real-time information is your audience’s incentive to follow you.
Currently only 1 percent of marketers are using Snapchat with 700 million messages daily as of last November. And the Majority of users, 70 percent in fact fall into the age profile of the under 25’s and the millennials. Brands can now advertise for follower opt-in by leveraging other social media channels such as Twitter.
Here at XtremePush we have identified five brands using Snapchat to Engage their Target Audiences Creatively:
1.) General Electrics
General Electric’s first Snapchat was One Small Step for Brand Kind. The industrial giant sent out fun drawings on Snapchat that depict space travel while syncing their marketing play into the 45th anniversary of the moon landing.
Publican Sober Lane based in Dublin and Cork turned to social media to recruit the best publicans. Sober Lane in Dublin sent out a tweet stating that they were only receiving applications via their Snapchat account. There was a tremendous response with 1,300 applications received in the 24 hours following. Each applicant had approximately 15 seconds to shine, one chef filmed himself cooking. Sober Lane is all about Personality and so is Snapchat.
The Bucks sports team along with a continuing effort to engage fans have been using Snapchat. The Bucks will use the account to give supporters an inside look at the team, previews of upcoming promotions and much more. The Snapchat Stories the team create will be stitched together to create a narrative and viewable for 24 hours after. The league was able to generate “hundreds of thousands of views” on Snapchat during the finals. So what are Buck’s key ingredients to success on Snapchat? Melissa Rosenthal Brenner, the NBA’s Senior Vice President of Digital Media stated “We’ve found what works is using Snapchat to tease content and gave fans unique vantage point“, and that “Snapchat makes content more precious, and because its generally secretive what players do before games or on draft night, it gives fans a sense of being a fly on the wall”, that most certainly makes a change from being a fly on the wall on their Facebook page…
Snapchat carried out an experiential campaign using “My Story” with the Electric Daisy Carnival music festival in June 2014. This allowed Snapchatter’s who were at the event to simply add a Snap to “Our EDC Story” and for those who couldn’t make the event Snapchat made it possible to add “EDCLive” to check out the event live through a series of Snaps. “My Story” a Snapchat feature introduced in October 2013 has transformed the app from a simple photo messenger to a storytelling platform. Stories create the opportunity to engage your followers, introducing the demand for higher-level content creation. And as stated by Snapchat “If you can’t make it to an event, watching Our Story makes you feel like you’re right there”.
Audi which is an official social media sponsor of TV series Pretty Little Liars has been Snapchatting exclusive bonus content from the ABC Family program Pretty Little Liars and the show’s stars in real time. The show itself scores high on millennial viewers. This marks the first time a Snapchat campaign has been activated to correspond directly with show content.The marriage between Pretty Little Liars and Snapchat seems perfect given their matching audiences as stated by Gartner research director Julie Hopkins.
Other brands embracing Snapchat include Comedy Central and Groupon. For some comedy effect you can now add Comedy Central on Snapchat and for time sensitive exclusive deals you can add Groupon on Snapchat. Groupon’s current Snapchat craze is for An exclusive deal for a trip to attend the Wiz Khalifa album release concert in Colorado for just $4.20 dollars. Sometime between Aug 4th and 11th Groupon will send out a snap notifying followers when the deal is live, the catch being that the you will have to be the first person to follow the link to the deal page in order to purchase it.
Every four years there is a very special moment in which the whole planet forgets its differences and unites in its love for the world’s most popular sport, football. A moment so powerful that millions of people come together to hope, believe and rise as one. A moment so powerful that men admit to shedding a tear.
Google has seen a notable difference in the use of mobile and behavioral changes prior to this years World Cup. According to Google, just 18% of relevant searches took place on a mobile device in the World Cup in 2010. And earlier this year During the UEFA Champions League semi-final match, 63% of searches were via mobile. Google’s noted behavioural changes have resulted in more searches now occurring during a match and peak after a goal is scored, whereas in the 2010 World Cup, where less mobile devices were on hand, search volume fell during the game.
For marketers seeking to target fans, the opportunity to engage fans directly to their palms really couldn’t be any better. With recent research from Google finding that 25% of UK men admit to shedding a tear during a football match, and for many, the feelings they experience when watching a pivotal match can even overshadow the emotion they feel on some of the biggest occasions in their lives, including the birth of their first child. Engaging with these passionate fans in the heat of the moment can be incredibly valuable for brands.
Here are several mobile trends happening right now in the world cup from Dating, to Dining and Betting:
The World Cup has been quoted as “A potent aphrodisiac for mobile dating app Tinder” Dominice Benbichler
Along with Brazilians passion soccer and samba there has been an explosion in location-based dating app Tinder fueled by a volatile mix of delirious FIFA World Cup tourists, excited locals, and perhaps copious quantities of alcohol. It seems that there are more matches taking place on the dating app Tinder during the world cup than all the FIFA matches played globally to date, no pun intended. This is not surprising as the Tinder app sees 750 million swipes and 100 million matches everyday. It has seen a 50 % increase in downloads in Brazil since the World Cup began and has been quoted as “A potent aphrodisiac for mobile dating apps”. http://qz.com/225744/the-world-cup-is-a-potent-aphrodisiac-for-mobile-dating-apps/ With an estimated 600,000 tourists from 186 countries expected to visit Brazil during the World Cup, adding to the 3.1 million Brazilian spectators ,undoubtedly, Tinder will drive matches with multiple nationalities in the mix.
McDonalds is focusing on engagement with its fans and has created an augmented reality app where you can test your scoring skills while being challenged with hurdles. McDonalds latest App ‘Gol’ has been released specifically for the World Cup and is brought/bringing augmented joy for the Fifa world cup. So in order for it to work you have to buy a pack of the FIFA 2014 special edition fry boxes.
The first image in the screen grab gives you various options on the spinning ball. While you can launch the game from here after scanning, you can always check the leader board, list of badges and countries that are playing the game. With the second screen image the app allows you to score some goals at the tap of a finger, and to do so you can select your favourite team and then pass the different levels. The interactive App also provides the user with music in the background to build up the tempo and keeps advising on how to make the game interesting.
Paddy Power became the first bookmaker to have an app in the Apple Store before the last World Cup in 2010 when mobile betting was in its infancy and now generates an industry-leading 54 percent of online revenue via smartphones and tablets.
With less than a week to go until England’s first match in the Brazil 2014 World Cup, a number of “photographs” from various angles were linked to on reddit showing the message “C’Mon England” carved out in trees, Paddy power then tweeted a picture of a message carved into the Amazon rainforest which read “C’Mon England” and users were quick to suggest the letters at the bottom spell out PP in reference to Paddy Power. Paddy Power even tweeted using a reference from that famous awkward one liner “Run Forrest Run” from the 1994 romantic comedy drama Forrest Gump tweeting “Run, Forest , Run! #Brazilnuts”.
Of course Paddy carved the trees in the Amazon Forest with good intent… You can show the trees some love by visiting this link: http://www.greenpeace.org/international/en/campaigns/forests/amazon/
Here at Xtremepush, we have gathered together Ten Awesome Mobile Infographics which show how mobile is changing the way we live, the industries influenced by mobile and how mobiles will soon outnumber people.
1. What you mean you’ve taken a picture using a camera?
2. Its All In The Apps. 75% of mobile users are more likely to take action after seeing a location- specific advertising message
3. Mobile phones will soon outnumber people
4.Land lines are being replaced by mobile devices
5. Smartphones are used not only for squandering time but for actual learning
5. Meet The Connected Consumer “in her shoes”
6. Mobile Technology has changed travel forever, 5% of apps in the Apple store are now travel apps
8. A new syndrome, Nomophobia “No mobile phone syndrome” has emerged
9. There appears to be a slight gender imbalance in terms of accessing smartphone devices
10. Shower twice a day, brush teeth three times a day, use my apps (wait I’ve lost count)
The mobile marketing app is the most powerful tool in existence today and the appconomy is booming, app usage alone has overtaken internet usage from desktop and mobile search. A mobile website simply does not compete with the convenience and user-experience of a mobile app. Despite the most efficient optimizing efforts, users can still find navigating through their mobile web browser a cumbersome and unfulfilling experience. In addition to customer satisfaction with your product, you get the added bonus of maximizing your inbound marketing efforts via your new mobile app. For example, a selective group that are more than likely in target audience are the ones downloading your app. You can offer special incentives through your mobile app such as discounts, reward programs, and helpful features and communicate these through push notifications.
So why is a Mobile App better than browsing the Mobile Web? Here are a few reasons why; It’s much faster and it takes a second to launch a Mobile App, it can take up to several minutes for a Mobile Website to load in an area with bad reception. Although important, they do not replace the need for Mobile Apps for the following reasons; Accessibility, mobile apps function offline whereas mobile websites don’t. Communication, Mobile Apps enable push notifications for direct contact with customers and mobile website do not and Visibility; mobile apps are always visible on your phone’s home screen, can be found in the App store, whereas, mobile websites are not always visible.
Some of the very first brands to promote their brands through Apps include Amazon, eBay, Target and Gap. They started promoting their brands and merchandise with Mobile Apps a few years ago. Smaller businesses quickly followed suit. Ultimately with today’s market going mobile, Apps help you keep pace and accelerate your business. The benefits of apps for businesses include:
1. Building Relationships
2. Building loyalty
3. Increasing your visibility and accessibility
4. Solving the problem of getting stuck in spam folders and
5. Connecting with your consumers on the go
Overall as you can see Mobile Apps play an integral role in your content marketing strategy. Can your business afford not to join the Appconomy?