XtremePush iBeacon and Geo Fence Targeting Update

While many people were relaxing over the Christmas period we were putting the last touches into extending our iBeacon and Geo Fencing notification targeting capabilities. We’ve now updated the XtremePush platform so location triggered engagement can be based on a number of factors such as entry, exit and dwell time. When a user enters an iBeacon or Geo Fence range you can engage your app users with your latest offers. When a customer has spent a specific time period in a location you can show them the latest reviews of the products that are around them. When the user leaves the location you can let them know about the loyalty points they’ve earned and how they can use them int their next visit.

We understand that being judicious when sending notifications to very important so we’ve added limitations on locations to ensure that only the most important or most engaging notification will be delivered. Notifications if used too much may hurt your brand so we have put strict limits by default here but if you want to increase the notification limit per campaign and per location it will allow your users to get notification each time they enter a location range.

Trigger iBeacon or Geo Fence notification by entry, exit or dwell time

Trigger iBeacon or Geo Fence notification by entry, exit or dwell time

How iBeacon Drives In-App Purchases At Sports Games

We have been delighted to work with Leinster over the past number of months to deploy iBeacon technology in their home stadium. When we heard that Leinster Rugby were employing an all-new seat upgrade system in the Leinster Rugby mobile app in conjunction with an American mobile technology partner we were really excited to see how our app engagement platform could drive fan engagement. With iBeacon notifications the XtremePush platform could nudge users towards the upgrade section when users were in the stadium and drive in-app ticket purchases.

The new function in the Leinster App allows supporters that attend Leinster matches in the RDS Arena and Aviva Stadium to instantly upgrade their seat via the Leinster Rugby app. It servers two purposes, firstly it allows fans to RDS Leinster iBeacon Push Notificationget a better view of the match by upgrading to premium seats for as little as €20 per seat and secondly it allows Leinster Rugby to generate incremental revenue on seat upgrades during games.

From the perspective of using iBeacon notifications to drive fan engagement it has been a phenomenal response. Of the app users who received a location notification 19% actually went through to make a purchase on match day showing that location aware notifications driven greater engagement. Additionally on match days when iBeacon notifications have been used to promote seat upgrades it has been the most popular section of the application on that day.

Speaking about the new seat upgrade system, Leinster Rugby’s head of commercial and marketing, Paul Dermody said: “We’re delighted to have worked with XtremePush to launch this new feature for our supporters, which will further enhance the Leinster Rugby match day experience. Supporters can now upgrade their seat at the RDS or Aviva through the Leinster Rugby iOS and Android apps, whether they want to get a different perspective on the game, sit closer to some friends or just get some shelter from the rain, the option is now there for them on match day.”

Signing up to the seat upgrading is simple. Once you download the Leinster Rugby App and submit your details, you will then have the option at all Leinster Rugby home games going forward to upgrade your seat. There is no need to print out a new ticket; the process takes place through your mobile phone that must be displayed to a steward on match day to access your new seat.

If you’re interested in learning more about this feel free to contact one of our mobile engagement specialists through info@xtremepush.com

Android Lollipop & Push Notifications

Screenshot 2014-12-02 17.18.26Android’s new OS update ‘Lollipop’ or Android L has made significant changes to how developers can deliver app notifications to their users. The display of notifications has changed greatly also with notifications now being able to awaken the lock screen of a device much like notification appear on Apple devices. Android have always been ahead of Apple is giving great control to how notifications can be displayed and how users can interact with them. Remember ‘interactive notifications‘ is iOS8? Android had that long before Apple. Once again in this latest update Android jumped ahead of Apple and given apps the ability to set the priority level of a notification based on the importance of the push notification. Apps can set “Push notification priorities” that dictate where their notifications are displayed relative to other apps’ push notifications. Priority can be set to “high” or “max” and can include an action button, along with “heads-up notifications” for interstitial calls to actions inside of any application.

If you have a push message for your users that is of significance and that all of your users needs to see right away then there is no better way to ensure they see it through this mechanism. These notifications can simply skip to the top of the notification drawer above lower priority messages. Google offers guidelines on how these should be used but presently there isn’t a clear incentive to “play nice” when sending out high priority messages – something that worries us. To keep your users on side it is important not to constantly jump the line as a user many notice, get annoyed and disable or even delete your app. Similarly or on the other end of the spectrum with the Lollipop release, Google has also included the ability to send push notifications to your users without interrupting their day.

On the priority scale push notifications can be selected to “minimum”. The user will receive the push notification but will be unaware of this as the message will be stashed in the user’s message drawer without an alert or icon on the notification bar, it simply waits for the user to stumble upon it at his or her convenience. These type of messages are ideal for re engagement campaigns and offers that aren’t time sensitive. Ultimately with Android’s introduction of minimum priority notifications mobile marketers do not have to broadcast lower urgency messages and risk causing unnecessary disruption to the user’s day and being classified as a spammer and worse written off altogether.

Ultimately Lollipop opens up a whole new world of functionality for push notifications. Lollipop should help extend the flexibility of push notifications and offer app marketers and developers additional ways to provide valuable content to their users.

Ourselves here at XtremePush are extremely excited to see Lollipop unfold into the Android mobile marketplace. If you too are excited about the new push notification and engagement possibilities open to Android users with this new update we would be happy to hear from you.

Leinster Become First European Sports Team to Rollout Seat Upgrading Technology

Leinster Rugby announced today the launch of an all-new seat upgrade system on the Leinster Rugby mobile app. The new platform, implemented in conjunction with American mobile technology company, Experience, and the Ireland-based beacon engagement platform, XtremePush, will enable supporters that attend Leinster matches in the RDS Arena and Aviva Stadium to instantly upgrade their seat via the Leinster Rugby app.

The new feature will launch at Leinster’s Guinness PRO12 match this Saturday, 29 November, in the RDS against Ospreys. For the launch of the new upgrade system, supporters who have signed up through the App will be invited to upgrade their seat for free at this game through push notifications.

As an innovative sports brand, Leinster will also deploy XtremePush‘s beacon technology to deliver with pinpoint accuracy the most relevant seat upgrade opportunities to their supporters’ mobile device while in the stadium.

Speaking about the new seat upgrade system, Leinster Rugby’s head of commercial and marketing, Paul Dermody said: “We’re delighted to have worked with Experience and XtremePush to launch this new feature for our supporters, which will further enhance the Leinster Rugby match day experience. Supporters can now upgrade their seat at the RDS or Aviva through the Leinster Rugby iOS and Android apps, whether they want to get a different perspective on the game, sit closer to some friends or just get some shelter from the rain, the option is now there for them on match day.”

Ben Ackerman, Experience president, also noted: “We are happy to announce Leinster Rugby as our first team partner in Europe. Working with them to launch seat upgrades has been seamless and we are confident supporters at Saturday’s match, and all future home games, will embrace the new offering. To have such a stellar launch partner in Leinster Rugby gives Experience a tremendous advantage as we expand our presence in Europe and provide fans abroad with the best possible event experiences.”

Signing up is simple. Once you download the Leinster Rugby App and submit your details, you will then have the option at all Leinster Rugby home games going forward to upgrade your seat. There is no need to print out a new ticket; the process takes place through your mobile phone that must be displayed to a steward on match day to access your new seat.

App Usage overtakes TV Time

Flurry have released their latest study comparing time spent within apps vs TV watching time…..and App usage have over taken TV. The study finds that the time people spent using their devices grew in the US by 9.3%, up from 2 hrs 42 minutes to 2 hrs 57 minutes. And that’s just over the past 9 months.

This trend will continue as apps become a more integral part of our life especially as connected home appliances using iBeacon become more common and as the IoTs increases.

 

mobile_vs_tv_1_v1b-1

Our Recent Presentation about iBeacon Tech at an Apple event

XtremePush‘s CEO Tommy Kearns was recently asked to present at an Apple sponsored event in the headquarters of Apple re-seller Exertis Plc about how iBeacon will affect workforce mobility and their interactions with enterprise applications. There were speakers from other market leaders such as Cisco Meraki and Plantronics discussing how mobility is changing the modern workforce. You can see Tommy’s presenation on slideshare here

10 Awesome Mobile Infographics

Here at Xtremepush, we have gathered together Ten Awesome Mobile Infographics which show how mobile is changing the way we live, the industries influenced by mobile and how mobiles will soon outnumber people.

1. What you mean you’ve taken a picture using a camera?

infog 13

2. Its All In The Apps. 75% of mobile users are more likely to take action after seeing a location- specific advertising message

infog 21

3. Mobile phones will soon outnumber people

Infog 22

4.Land lines are being replaced by mobile devices

infog 13

5. Smartphones are used not only for squandering time but for actual learning

Infog 16

5. Meet The Connected Consumer  “in her shoes”

Infog 17

6. Mobile Technology has changed travel forever, 5% of apps in the Apple store are now travel apps

info 127. More people are reading emails on mobile devices

Infog 5

8. A new syndrome, Nomophobia “No mobile phone syndrome” has emerged

Infog 20

9. There appears to be a slight gender imbalance in terms of accessing smartphone devices

Infog 15

10. Shower twice a day, brush teeth three times a day, use my apps (wait I’ve lost count)

mob infog

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Benefits of Having a Mobile App for your Business

Apps blog 2

The mobile marketing app is the most powerful tool in existence today and the  appconomy is booming, app usage alone has overtaken internet usage from desktop and mobile search. A mobile website simply does not compete with the convenience and user-experience of a mobile app. Despite the most efficient optimizing efforts, users can still find navigating through their mobile web browser a cumbersome and unfulfilling experience. In addition to customer satisfaction with your product, you get the added bonus of maximizing your inbound marketing efforts via your new mobile app. For example, a selective group that are more than likely in target audience are the ones downloading your app. You can offer special incentives through your mobile app such as discounts, reward programs, and helpful features and communicate these through push notifications.

So why is a Mobile App better than browsing the Mobile Web? Here are a few reasons why; It’s much faster and it takes a second to launch a Mobile App, it can take up to several minutes for a Mobile Website to load in an area with bad reception. Although important, they do not replace the need for Mobile Apps for the following reasons; Accessibility, mobile apps function offline whereas mobile websites don’t. Communication, Mobile Apps enable push notifications for direct contact with customers and mobile website do not and Visibility; mobile apps are always visible on your phone’s home screen, can be found in the App store, whereas, mobile websites are not always visible.

Some of the very first brands to promote their brands through Apps include Amazon, eBay, Target and Gap. They started promoting their brands and merchandise with Mobile Apps a few years ago. Smaller businesses quickly followed suit. Ultimately with today’s market going mobile, Apps help you keep pace and accelerate your business. The benefits of apps for businesses include:

1. Building Relationships
2. Building loyalty
3. Increasing your visibility and accessibility
4. Solving the problem of getting stuck in spam folders and
5. Connecting with your consumers on the go

Overall as you can see Mobile Apps play an integral role in your content marketing strategy. Can your business afford not to join the Appconomy?

simply does not compete with the convenience and user-experience of a mobile app. Despite the most efficient optimizing efforts, users can still find navigating through their mobile web browser a cumbersome and un-fulfilling experience. In addition to customer satisfaction with your product, you get the added bonus of maximizing your inbound marketing efforts via your new mobile app.

For example, a selective group that are more than likely in target audience are the ones downloading your app, so now comes the task of focused inbound marketing. Offer special incentives through your mobile app such as discounts, reward programs, and helpful features.
Read more at http://www.jeffbullas.com/2014/05/09/4-tips-for-amplifying-your-mobile-content-marketing/#HProY1RDAgdyc74d.99Previously total Internet usage on mobile devices exceeded that on PCs, one notable groundbreaking development is that app usage alone has overtaken internet usage from desktop and mobile search. With web browsing remaining static from February 2013 to February 2014.
http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/jkj

With today’s market going mobile, Apps help you keep pace and accelerate your business.

The benefits of apps for your business include:
1. Building Relationships
2. Building loyalty
3. Increasing your visibility and accessibility
4. Solving the problem of getting stuck in spam folders
5. Connecting with your consumers on the go; increasing the sell-through with Easy access to your inventory etcSo why is a Mobile App better than browsing the Mobile Web? It’s much faster as it takes a second to launch a Mobile App. It can take up to several minutes for a Mobile Website to load in an area with bad reception. Also, although Mobile Websites are important they do not replace the need for Mobile Apps for the following reasons; Accessibility, mobile apps function offline whereas mobile websites don’t, Communication, mobile apps enable push notifications https://blog.xtremepush.com/2014/05/02/what-are-push-notifications/ for direct contact with customers and mobile website don’t and Visibility; mobile apps are always visible on your phone’s home screen, can be found in the App store, whereas, mobile websites are not always visibleThe mobile marketing app is the most powerful tool in existence today. Mobiles are set to overtake desktop and the majority of people’s time spent in their mobiles devices is in apps. A mobile optimised site simply does not compete with the convenience and user-experience of a mobile app. Despite the most efficient optimizing efforts, users can still find navigating through their mobile web browser a cumbersome and un-fulfilling experience. In addition to customer satisfaction with your product, you get the added bonus of maximizing your inbound marketing efforts via your new mobile app.
Previously total Internet usage on mobile devices exceeded that on PCs; one notable groundbreaking development is that app usage alone has overtaken internet usage from desktop and mobile search. Web browsing has almost remained static from February 2013 to February 2014. http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/
A mobile website simply does not compete with the convenience and user-experience of a mobile app. Despite the most efficient optimizing efforts, users can still find navigating through their mobile web browser a cumbersome and un-fulfilling experience. In addition to customer satisfaction with your product, you get the added bonus of maximizing your inbound marketing efforts via your new mobile app. For example, a selective group that are more than likely in target audience are the ones downloading your app. You can offer special incentives through your mobile app such as discounts, reward programs, and helpful features and communicate these push notifications. http://www.jeffbullas.com/2014/05/09/4-tips-for-amplifying-your-mobile-content-marketing/#HProY1RDAgdyc74d.99
So why is a Mobile App better than browsing the Mobile Web? It’s much faster and it takes a second to launch a Mobile App, it can take up to several minutes for a Mobile Website to load in an area with bad reception. Although Mobile Websites are important, they do not replace the need for Mobile Apps for the following reasons; Accessibility, mobile apps function offline whereas mobile websites don’t. Communication, Mobile Apps enable push notifications for direct contact with customers and mobile website don’t and Visibility; mobile apps are always visible on your phone’s home screen, can be found in the App store, whereas, mobile websites are not always visible.
Some of the very first brands to promote their brands through Apps include Amazon, eBay, Target and Gap. They started promoting their brands and merchandise with Mobile Apps a few years ago. Smaller businesses quickly followed suit.
Ultimately with today’s market going mobile, Apps help you keep pace and accelerate your business. The benefits of apps for business owners