XtremePush iBeacon and Geo Fence Targeting Update

While many people were relaxing over the Christmas period we were putting the last touches into extending our iBeacon and Geo Fencing notification targeting capabilities. We’ve now updated the XtremePush platform so location triggered engagement can be based on a number of factors such as entry, exit and dwell time. When a user enters an iBeacon or Geo Fence range you can engage your app users with your latest offers. When a customer has spent a specific time period in a location you can show them the latest reviews of the products that are around them. When the user leaves the location you can let them know about the loyalty points they’ve earned and how they can use them int their next visit.

We understand that being judicious when sending notifications to very important so we’ve added limitations on locations to ensure that only the most important or most engaging notification will be delivered. Notifications if used too much may hurt your brand so we have put strict limits by default here but if you want to increase the notification limit per campaign and per location it will allow your users to get notification each time they enter a location range.

Trigger iBeacon or Geo Fence notification by entry, exit or dwell time

Trigger iBeacon or Geo Fence notification by entry, exit or dwell time

How iBeacon Drives In-App Purchases At Sports Games

We have been delighted to work with Leinster over the past number of months to deploy iBeacon technology in their home stadium. When we heard that Leinster Rugby were employing an all-new seat upgrade system in the Leinster Rugby mobile app in conjunction with an American mobile technology partner we were really excited to see how our app engagement platform could drive fan engagement. With iBeacon notifications the XtremePush platform could nudge users towards the upgrade section when users were in the stadium and drive in-app ticket purchases.

The new function in the Leinster App allows supporters that attend Leinster matches in the RDS Arena and Aviva Stadium to instantly upgrade their seat via the Leinster Rugby app. It servers two purposes, firstly it allows fans to RDS Leinster iBeacon Push Notificationget a better view of the match by upgrading to premium seats for as little as €20 per seat and secondly it allows Leinster Rugby to generate incremental revenue on seat upgrades during games.

From the perspective of using iBeacon notifications to drive fan engagement it has been a phenomenal response. Of the app users who received a location notification 19% actually went through to make a purchase on match day showing that location aware notifications driven greater engagement. Additionally on match days when iBeacon notifications have been used to promote seat upgrades it has been the most popular section of the application on that day.

Speaking about the new seat upgrade system, Leinster Rugby’s head of commercial and marketing, Paul Dermody said: “We’re delighted to have worked with XtremePush to launch this new feature for our supporters, which will further enhance the Leinster Rugby match day experience. Supporters can now upgrade their seat at the RDS or Aviva through the Leinster Rugby iOS and Android apps, whether they want to get a different perspective on the game, sit closer to some friends or just get some shelter from the rain, the option is now there for them on match day.”

Signing up to the seat upgrading is simple. Once you download the Leinster Rugby App and submit your details, you will then have the option at all Leinster Rugby home games going forward to upgrade your seat. There is no need to print out a new ticket; the process takes place through your mobile phone that must be displayed to a steward on match day to access your new seat.

If you’re interested in learning more about this feel free to contact one of our mobile engagement specialists through info@xtremepush.com

Android Lollipop & Push Notifications

Screenshot 2014-12-02 17.18.26Android’s new OS update ‘Lollipop’ or Android L has made significant changes to how developers can deliver app notifications to their users. The display of notifications has changed greatly also with notifications now being able to awaken the lock screen of a device much like notification appear on Apple devices. Android have always been ahead of Apple is giving great control to how notifications can be displayed and how users can interact with them. Remember ‘interactive notifications‘ is iOS8? Android had that long before Apple. Once again in this latest update Android jumped ahead of Apple and given apps the ability to set the priority level of a notification based on the importance of the push notification. Apps can set “Push notification priorities” that dictate where their notifications are displayed relative to other apps’ push notifications. Priority can be set to “high” or “max” and can include an action button, along with “heads-up notifications” for interstitial calls to actions inside of any application.

If you have a push message for your users that is of significance and that all of your users needs to see right away then there is no better way to ensure they see it through this mechanism. These notifications can simply skip to the top of the notification drawer above lower priority messages. Google offers guidelines on how these should be used but presently there isn’t a clear incentive to “play nice” when sending out high priority messages – something that worries us. To keep your users on side it is important not to constantly jump the line as a user many notice, get annoyed and disable or even delete your app. Similarly or on the other end of the spectrum with the Lollipop release, Google has also included the ability to send push notifications to your users without interrupting their day.

On the priority scale push notifications can be selected to “minimum”. The user will receive the push notification but will be unaware of this as the message will be stashed in the user’s message drawer without an alert or icon on the notification bar, it simply waits for the user to stumble upon it at his or her convenience. These type of messages are ideal for re engagement campaigns and offers that aren’t time sensitive. Ultimately with Android’s introduction of minimum priority notifications mobile marketers do not have to broadcast lower urgency messages and risk causing unnecessary disruption to the user’s day and being classified as a spammer and worse written off altogether.

Ultimately Lollipop opens up a whole new world of functionality for push notifications. Lollipop should help extend the flexibility of push notifications and offer app marketers and developers additional ways to provide valuable content to their users.

Ourselves here at XtremePush are extremely excited to see Lollipop unfold into the Android mobile marketplace. If you too are excited about the new push notification and engagement possibilities open to Android users with this new update we would be happy to hear from you.

Leinster Become First European Sports Team to Rollout Seat Upgrading Technology

Leinster Rugby announced today the launch of an all-new seat upgrade system on the Leinster Rugby mobile app. The new platform, implemented in conjunction with American mobile technology company, Experience, and the Ireland-based beacon engagement platform, XtremePush, will enable supporters that attend Leinster matches in the RDS Arena and Aviva Stadium to instantly upgrade their seat via the Leinster Rugby app.

The new feature will launch at Leinster’s Guinness PRO12 match this Saturday, 29 November, in the RDS against Ospreys. For the launch of the new upgrade system, supporters who have signed up through the App will be invited to upgrade their seat for free at this game through push notifications.

As an innovative sports brand, Leinster will also deploy XtremePush‘s beacon technology to deliver with pinpoint accuracy the most relevant seat upgrade opportunities to their supporters’ mobile device while in the stadium.

Speaking about the new seat upgrade system, Leinster Rugby’s head of commercial and marketing, Paul Dermody said: “We’re delighted to have worked with Experience and XtremePush to launch this new feature for our supporters, which will further enhance the Leinster Rugby match day experience. Supporters can now upgrade their seat at the RDS or Aviva through the Leinster Rugby iOS and Android apps, whether they want to get a different perspective on the game, sit closer to some friends or just get some shelter from the rain, the option is now there for them on match day.”

Ben Ackerman, Experience president, also noted: “We are happy to announce Leinster Rugby as our first team partner in Europe. Working with them to launch seat upgrades has been seamless and we are confident supporters at Saturday’s match, and all future home games, will embrace the new offering. To have such a stellar launch partner in Leinster Rugby gives Experience a tremendous advantage as we expand our presence in Europe and provide fans abroad with the best possible event experiences.”

Signing up is simple. Once you download the Leinster Rugby App and submit your details, you will then have the option at all Leinster Rugby home games going forward to upgrade your seat. There is no need to print out a new ticket; the process takes place through your mobile phone that must be displayed to a steward on match day to access your new seat.

App Usage overtakes TV Time

Flurry have released their latest study comparing time spent within apps vs TV watching time…..and App usage have over taken TV. The study finds that the time people spent using their devices grew in the US by 9.3%, up from 2 hrs 42 minutes to 2 hrs 57 minutes. And that’s just over the past 9 months.

This trend will continue as apps become a more integral part of our life especially as connected home appliances using iBeacon become more common and as the IoTs increases.

 

mobile_vs_tv_1_v1b-1

Engagement through in-app push notifications is a key driver of app retention

In today’s mobile-centric world there is an app for almost if not everything. With 1.2 million applications in Apple Inc.’s App Store and more than 1 million Android apps on Google Play, we’ve become app-saturated. And an alarming fact is that apps rarely stick. According to Gartner Inc. research, 95 percent of apps are abandoned after just one month. However consumer preference is strongly in favour of apps (85 %) over a mobile site. The most common reasons for this is that apps are seen to be more convenient (55%), faster (48%) and easier to browse (40%).  Gartner predicts that by 2017, applications will generate revenue of more than $77 billion per year — bringing in a hefty revenue stream for successful app creators.

With the growing number of smartphone users and since the launch of the iPhone 6, 6 Plus and the Apple iOS 8 release in the fall the cost for marketers to acquire loyal users has reached an all time high at $2.25, which is an increase of 21 %. A loyal user is defined as a user who opens an app three times or more.

Organizations typically invest between $15,000 and $20,000 to develop an app, and with high abandonment rates, from an ROI perspective that can be really scary. Although the cost for marketers to acquire new users is rising, in order to make the investment worthwhile in the first place engaging your users is key. As the mobile space matures there is an increasing focus on user engagement, retention and personalization. An effective way of driving loyalty and retention and ROI in your app is through in-App push notifications.

Engagement and In-App Push Notifications

App users who opt-in to receive push notifications show significantly higher engagement and retention. Through the segmentation of push notifications, users receive content that is likely to appeal to them based on their behaviour and preferences and in turn encouraging them to re-engage with the app in question. Engaging your users through in-app push notifications can help to retain loyal users and to increase ROI. As mobile apps become more sophisticated and rich, there is an increased focus on in-app messages as a way to drive repeat usage. In-app messages support more feature-rich content, like images, links and longer copy.

Starbucks has mastered in-app messaging to send out coupons and offers in addition to recommending apps and iTunes downloads.

in-app-purchase-starbucks                Starbucks uses in-app messaging to tie in with free song downloads

Also it is worth noting that the trend in larger smartphone displays is giving rise to better app engagement and this will lead to more in-app purchases. If you are eager in not only engaging your users but driving user retention and app loyalty, ourselves here at Xtremepush would love to hear from you.

Abandoned carts and push notifications

abandoned-shopping-cart

Cart abandonment is a major challenge faced by online retailers. The availability of alternative merchandise to the consumer and the fact that your customers can shop 24/7, a lot of the time, mobile users are window shopping. They are on the go looking to be persuaded. Invariably six in ten shoppers who place items in a cart do not check out.

So where does mobile come in to play? Well the increase in consumers using Smartphones to shop can be contributed to the increasing cart abandonment rates on mobile devices. In fact, between 66% and 97% of shopping carts are abandoned on mobile. Consumers may use the cart to compare online prices and shipping rates, or treat their cart as an ongoing shopping list and often prefer to switch to a PC or laptop to complete their purchases. To increase conversion rates on mobile retailers need to work out a strategy to turn browsers into buyers. And as consumers buy more from mobile and tablets, retailers will need ways to recover sales from the high percentage of carts abandoned in their mobile app

To combat cart abandonment Email Marketers have already gotten on the bandwagon so now is an opportune time for Mobile Marketers to do the same. The results of email remarketing after cart abandonment are favorable; research can reveal that email remarketing drives higher order values, showing an increase of as much as 55% and that the majority of customers who are going to buy as a result of a remarketing campaign, will do so within 24 hours of abandoning a purchase.

Here are useful ways push notifications can be used for abandoned carts:

  • Buy within the next hour and get free shipping
  • Add a handbag and get 25 % off

In the above examples in the case of a retailer, through tight integration with their checkout flows in their app, they can send personalized push notifications to shoppers who have abandoned a cart. And with this, a retailer can notify shoppers through re-engagement where there is already a product in the shopping cart.

Similarly to shoppers who haven’t put anything in the cart a personalized push notification could be sent out such as:

  • That Ted Baker Skater Dress with Lace is available in red
  • The Karen Millen Black Patent Strappy that you looked at are available in your size

These pushes were delivered following on from the customer selecting a colour or a size.

Unlike email Push messaging can help to deliver a frictionless experience to the customer. With push messaging the shopper is placed right at the checkout, removing friction where your message and brand are elevated above the noise of the customers already crowded email inbox.

Push messaging can be used as a mechanism to reengage your customers who may have abandoned their carts or are on the verge of doing so. And for the retailers that embrace push notifications in this way, they will be miles ahead of the competition. And if it yields comparable results to email, you could recover up to between 12% and 16% of abandoned carts. However before your customer abandons ship there are mechanisms you can put in place to combat cart abandonment. One significant determining factor is free shipping, where a Deloitte study found that 69 % of customers are more likely to shop with online retailers who offer free shipping and 61 % of shoppers would quit their order if free shipping wasn’t offered. Ultimately with more and more consumers using their smartphones to shop and their carts being abandoned, now more than ever is an opportune time to take advantage of push messaging.

Why a Mobile Marketing Strategy is essential this Christmas

merry-mobile-christmasThe days of shopping for Christmas presents on the desktop computer are disappearing and there has been a surge in mobile activity during the Christmas season. In December 2013 Mobile traffic accounted for 48 % of all online traffic, with a notable growth in Mobile sales accounting for 29 % of all online sales, up 40 % over 2012. Increasingly more and more consumers are now shopping on their mobile devices and turning to mobile to buy gifts.

Last December Smartphones drove 28.5% of all online traffic compared to tablets at 18.1%, making it the browsing device of choice. And when it came to making the sale, tablets assorted 19.4% of all online sales, more than twice that of smartphones, which accounted for 9.3%. Whilst 25 % of shoppers said they had a preference for shopping in-store  and 10 % of all shoppers plan to use their mobile devices to check retailer’s products or prices or read reviews, while they are already shopping

The multiple mobile devices being used by the consumer during the Christmas shopping journey means a multichannel shopping approach is advised for your mobile marketing strategy this Christmas season; For instance your customer orders online and then proceeds to click and collect in-store.

Below are some reasons why a mobile marketing strategy is essential this Christmas season:

Reach Extreme Last Minute Shoppers
Holiday gifting procrastinators
We have all been there, it’s 3.30 on Christmas Eve and you have yet to buy those Christmas gifts for loved ones, with the shopping shelves empty, and the wrapping paper scarce, you can’t help but panic. However with Mobile thrown into the equation panic mode can be sedated; and the rush to complete those purchases can somehow be more organised. Last-minute shopping is likely to be easier than ever; a later cut-off period for Christmas delivery together with click-and-collect options mean it’s easier for these last-minute shoppers to buy their presents online, 11% of shoppers in 2013 planned to leave their Christmas shopping until the last week. In the meantime, mobile-enabled consumers can compare prices, find nearby stores and with some retailers they can reserve stock while they are already shopping.  Retailers need to cater to these mobile-enabled shoppers by rolling out options on their mobile website and/or mobile app to check stock availability and reserve products in nearby stores.

Build Wish Lists and Shopping Lists
Their making a list and checking it twice…
As a retailer through usage behavioral segmentation in your mobile app you can become more responsive and coming up to the Christmas shopping frenzy you can encourage users of your app to tag favorite products or build wish lists and shopping lists within your app. And based on these wish lists created by the user, coupons that relate back to your users wish lists can be digitally delivered to their mobile phones, and similarly through coupons to digital wallets mobile coupons can be updated in real time. And its Christmas Eve, the shelves are empty and they have not gotten around to ticking everybody off their list. Well now with digital wallet capabilities you can conveniently send gift cards directly to a loved one’s smartphone.

Also for the last minute shoppers who may have a wish list but may be waiting until the middle of December to buy presents in online “Christmas sales” per say or for the shoppers who may be waiting for stock to be made available again, a particular size or color etc. As a retailer this is an opportunity to encourage users to download your app and build a wish list of items they possibly intent to purchase before Christmas day.

Through behavioral segmentation users who have created a “wish list” would then be able to receive an alert through a push notification if any of the items were to go on sale and or become available again.

Dedicate a Line For In-Store Pick Ups
Because the likelihood of having a clear path to purchase is as likely as Santa Claus traveling faster than light…
And lastly it is no secret that Consumers come out in their droves during the Christmas season and the likelihood of having a clear path to purchase is as likely as Santa Claus traveling faster than light. Most of the time Christmas queues are unavoidable, with one quarter of shoppers having a preference to visit stores rather than buying online. On the other hand for consumers who decide to pre-order their Christmas gifts through Click and Collect you can help your customers to avoid the queues by having a dedicated line for in-store pick ups. iBeacon technology can also be deployed in a store  to trigger alerts through push notifications to consumers when they arrive in store to direct them to their collection points.

The rapid increase in mobile shopping promises to be one of the defining characteristics of this Christmas for retailers, along with further growth of click-and-collect. Along with consumer confidence on the up, a strong retail trend is expected to continue this Christmas season. And what better way to embrace these trends than to carry out a mobile marketing strategy of your own and allow your brand to shine.

If you would like to hear more about how XtremePush can help you to reach your extreme Last Minute shoppers and much more – we would love to hear from you.

Afterall – tis the Season to have a Merry Mobile Christmas!!!

Our Recent Presentation about iBeacon Tech at an Apple event

XtremePush‘s CEO Tommy Kearns was recently asked to present at an Apple sponsored event in the headquarters of Apple re-seller Exertis Plc about how iBeacon will affect workforce mobility and their interactions with enterprise applications. There were speakers from other market leaders such as Cisco Meraki and Plantronics discussing how mobility is changing the modern workforce. You can see Tommy’s presenation on slideshare here

5 Industries iBeacon has taken off in

fly_the_aircraftiBeacon is an indoor proximity system that allows your mobile device to understand its position even indoors. iBeacon enables an app to trigger push notifications when in close proximity to an iBeacon. Although retail was one of the very first industries to utilize iBeacon, the airline industry is another area where iBeacon is, along with events, hospitality, banking and mobile all of which can be seen below:

1. Airlines
iBeacons have the capacity to provide multiple solutions to passengers in airports and can provide a boost to their overall journey experience. Using iBeacon airlines can easily provide passengers with indoor directions, walk times to gates, lounge access and inform passengers in real-time of boarding updates. Very often passengers arrive into airports that are of unfamiliar territory and quite often it can be an overwhelming experience. Particularly if you were to arrive into Dallas Forthworth Airport with research revealing that 65% of passengers arrived at the gate early because they are often nervous about whether they are at the right gate. Following on from this research iBeacons were deployed at the Dallas Forthworth Airport where American Airlines app users could automatically receive information and directions to their gate via their iPhone or iPad when they were at the terminal.

2. Events
Mobile event apps using iBeacons have the capability of enhancing features like contact exchange, exhibitor information, maps, line-up information, sponsorship, advertising and promotions, seat upgrades, in-game prizes, scavenger hunts and geo fencing. Networking events such as the Cannes Lions Festival has used iBeacon for networking. The company used iBeacon to allow attendees to network with an “Around Me” feature in the event’s app that display nearby attendees. The feature was integrated with LinkedIn profiles allowing attendees to send messages and connect instantly if they’ve opted in. GenieConnect an event app introduced a new iBeacon-enabled audience response solution for the convention and corporate events industry. The solution utilizes the proximity awareness of iBeacons to ‘push’ session content to attendees and, if desired, locks their handset screen during the session to minimize distractions.

Similarly iBeacons are being embraced at sports events. Here at XtremePush we teamed up with Leinster Rugby and deployed iBeacons during the recent RaboDirect Pro 12 semi-final at the RDS stadium. Mobile-minded supporters received push notifications through the Leinster Rugby App, triggered by specially placed iBeacons, when they entered certain areas of the stadium. The push notifications directed the fans to collect special prizes from Leinster’s Blue Crew within the RDS.

3. Hospitality
iBeacons used in hotels can allow a hotel to enhance and deliver a greater overall customer service experience. iBeacons can look after those hotel formalities that you would rather not have to think about, freeing up time for guests to enjoy themselves. In the case of formalities such as check-in, your reservation number is automatically opened up in passbook and upon entrance of the hotel you are then provided with an electric room key. Beacons can help you to solve the potential maze you will have to solve when you are trying to find your room. The James Hotels based in the United States, released an app called the James Pocket Assistant with iBeacon integration. The app promises to give hotel guests a concierge like experience, providing location-based suggestions for dinner, shopping, and activities.

4. Banking
iBeacon offers exciting opportunities for banks. iBeacon can target customers as they walk past or enter a branch. These opportunities include welcome communications, customer recognition, availability and wait times, personalized product offers, surveying and branch analytics. St. George bank branch in Australia was the first ever deployment of ibeacons in the banking industry. When a customer walks into the bank, the iBeacon senses the person’s entrance and sends a welcome message and personalised information directly to the iPhone or iPad. The bank hopes the service could help to reduce queue times. The bank has said that their investment in iBeacon has the ability to anticipate customer’s needs, understand what matters to them and act on that knowledge to surprise and delight them.

5. Mobile Payments
iBeacon and mobile payments is the latest industry to embrace this technology. Hailo has a new ‘Pay with Hailo’ service that is fully equipped to use iBeacon technology. This feature uses iBeacon which can automatically recognize taxis with the option to connect and pay for a journey automatically as soon as you step foot inside a vehicle. And in the the new year PayPal will be deploying PayPal Beacon to connect to a customer’s PayPal app when they enter a store. With one vibration or sound on your phone, you’ll know you’re checked in and when you’re ready to make a purchase, all you have to do is say you’re paying with PayPal and the transaction is automatically completed: no cash, cards, taps, or signatures required – all hands free.