XtremePush iBeacon and Geo Fence Targeting Update

While many people were relaxing over the Christmas period we were putting the last touches into extending our iBeacon and Geo Fencing notification targeting capabilities. We’ve now updated the XtremePush platform so location triggered engagement can be based on a number of factors such as entry, exit and dwell time. When a user enters an iBeacon or Geo Fence range you can engage your app users with your latest offers. When a customer has spent a specific time period in a location you can show them the latest reviews of the products that are around them. When the user leaves the location you can let them know about the loyalty points they’ve earned and how they can use them int their next visit.

We understand that being judicious when sending notifications to very important so we’ve added limitations on locations to ensure that only the most important or most engaging notification will be delivered. Notifications if used too much may hurt your brand so we have put strict limits by default here but if you want to increase the notification limit per campaign and per location it will allow your users to get notification each time they enter a location range.

Trigger iBeacon or Geo Fence notification by entry, exit or dwell time

Trigger iBeacon or Geo Fence notification by entry, exit or dwell time

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