How iBeacon Drives In-App Purchases At Sports Games

We have been delighted to work with Leinster over the past number of months to deploy iBeacon technology in their home stadium. When we heard that Leinster Rugby were employing an all-new seat upgrade system in the Leinster Rugby mobile app in conjunction with an American mobile technology partner we were really excited to see how our app engagement platform could drive fan engagement. With iBeacon notifications the XtremePush platform could nudge users towards the upgrade section when users were in the stadium and drive in-app ticket purchases.

The new function in the Leinster App allows supporters that attend Leinster matches in the RDS Arena and Aviva Stadium to instantly upgrade their seat via the Leinster Rugby app. It servers two purposes, firstly it allows fans to RDS Leinster iBeacon Push Notificationget a better view of the match by upgrading to premium seats for as little as €20 per seat and secondly it allows Leinster Rugby to generate incremental revenue on seat upgrades during games.

From the perspective of using iBeacon notifications to drive fan engagement it has been a phenomenal response. Of the app users who received a location notification 19% actually went through to make a purchase on match day showing that location aware notifications driven greater engagement. Additionally on match days when iBeacon notifications have been used to promote seat upgrades it has been the most popular section of the application on that day.

Speaking about the new seat upgrade system, Leinster Rugby’s head of commercial and marketing, Paul Dermody said: “We’re delighted to have worked with XtremePush to launch this new feature for our supporters, which will further enhance the Leinster Rugby match day experience. Supporters can now upgrade their seat at the RDS or Aviva through the Leinster Rugby iOS and Android apps, whether they want to get a different perspective on the game, sit closer to some friends or just get some shelter from the rain, the option is now there for them on match day.”

Signing up to the seat upgrading is simple. Once you download the Leinster Rugby App and submit your details, you will then have the option at all Leinster Rugby home games going forward to upgrade your seat. There is no need to print out a new ticket; the process takes place through your mobile phone that must be displayed to a steward on match day to access your new seat.

If you’re interested in learning more about this feel free to contact one of our mobile engagement specialists through


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