Leinster Become First European Sports Team to Rollout Seat Upgrading Technology

Leinster Rugby announced today the launch of an all-new seat upgrade system on the Leinster Rugby mobile app. The new platform, implemented in conjunction with American mobile technology company, Experience, and the Ireland-based beacon engagement platform, XtremePush, will enable supporters that attend Leinster matches in the RDS Arena and Aviva Stadium to instantly upgrade their seat via the Leinster Rugby app.

The new feature will launch at Leinster’s Guinness PRO12 match this Saturday, 29 November, in the RDS against Ospreys. For the launch of the new upgrade system, supporters who have signed up through the App will be invited to upgrade their seat for free at this game through push notifications.

As an innovative sports brand, Leinster will also deploy XtremePush‘s beacon technology to deliver with pinpoint accuracy the most relevant seat upgrade opportunities to their supporters’ mobile device while in the stadium.

Speaking about the new seat upgrade system, Leinster Rugby’s head of commercial and marketing, Paul Dermody said: “We’re delighted to have worked with Experience and XtremePush to launch this new feature for our supporters, which will further enhance the Leinster Rugby match day experience. Supporters can now upgrade their seat at the RDS or Aviva through the Leinster Rugby iOS and Android apps, whether they want to get a different perspective on the game, sit closer to some friends or just get some shelter from the rain, the option is now there for them on match day.ā€

Ben Ackerman, Experience president, also noted: “We are happy to announce Leinster Rugby as our first team partner in Europe. Working with them to launch seat upgrades has been seamless and we are confident supporters at Saturday’s match, and all future home games, will embrace the new offering. To have such a stellar launch partner in Leinster Rugby gives Experience a tremendous advantage as we expand our presence in Europe and provide fans abroad with the best possible event experiences.ā€

Signing up is simple. Once you download the Leinster Rugby App and submit your details, you will then have the option at all Leinster Rugby home games going forward to upgrade your seat. There is no need to print out a new ticket; the process takes place through your mobile phone that must be displayed to a steward on match day to access your new seat.


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