Ourselves here at XtremePush, a leader in mobile analytics, iBeacon, push notifications and app engagement, entered the Intellectual Property Awards with our iBeacon location proximity solution back in April. We are delighted to have emerged as the winner in the category of indigenous IP R&D. The IP Awards are Ireland’s most highly prized awards in Intellectual Property, recognising and celebrating those involved in IP development.
Our indoor proximity solution works through both Apple’s iBeacon and WIFI wto deliver a higher precise of indoor location mobile engagement. A number of commercial real time location solutions exist but they typically attempt to replicate GPS indoors, requiring the installation of expensive custom hardware solutions. Most of these are aimed at industries that are concerned with “where stuff is” for example logistics and manufacturing. In contrast the proximity solution we provide works with any mobile device and requires no custom hardware or tags. Our solution means an app can now easily, and economically, analyse, target and engage with a higher level of relevancy and accuracy than ever before. Deloitte estimate that in the US by 2016 smartphones are likely to inﬂuence between 17% and 21% of retail purchases equating to $628-782 billion in sales.
Outdoors GPS is king. A custom standard for location detection, shipping with every mobile device. However indoors GPS does not work. Our patent pending indoor proximity solution which overcomes this problem works through either iBeacon or WIFI. App developers can easily install a package to their app so the app can be contextually aware of it’s location relevant to a beacon or WIFI router within a range of half a meter to 70 meters. This breakthrough is the result of two years of development through an innovation partnership with Clarity, the Centre for Sensor Web Technologies, Dublin City University, Enterprise Ireland, Science Foundation Ireland an with ourselves here at XtremePush. It has developed from a proof of concept to a commercial technology over the last 24 months by our CTO Dr. Kevin Collins himself.
Our CEO Tommy Kearns has stated “With Apple’s release of iBeacon technology it has bolstered our proximity solution to make it easier and economical for apps to engage in-doors or in a highly localized and contextual relevant manner. Our mobile engagement platform is completely compatible with iBeacon and WIFI technology and we are delighted to be recognized by the IP Awards for our innovation in this area. The opportunity for brands to learn, analyse, engage and retarget their users presents a new vista for consumer insights.”
Our mobile engagement and analytical software solution has over 300 apps signed up through a global customers base in Ireland, UK, USA, Mexico, France, Argentina and Brazil. Brands use our platform to automate push notifications based on app analytics, user segmentation, geo fences for outdoors and now beacons for indoor proximity awareness. And we are very excited about the future of the mobile market.