The mobile marketing app is the most powerful tool in existence today and the appconomy is booming, app usage alone has overtaken internet usage from desktop and mobile search. A mobile website simply does not compete with the convenience and user-experience of a mobile app. Despite the most efficient optimizing efforts, users can still find navigating through their mobile web browser a cumbersome and unfulfilling experience. In addition to customer satisfaction with your product, you get the added bonus of maximizing your inbound marketing efforts via your new mobile app. For example, a selective group that are more than likely in target audience are the ones downloading your app. You can offer special incentives through your mobile app such as discounts, reward programs, and helpful features and communicate these through push notifications.
So why is a Mobile App better than browsing the Mobile Web? Here are a few reasons why; It’s much faster and it takes a second to launch a Mobile App, it can take up to several minutes for a Mobile Website to load in an area with bad reception. Although important, they do not replace the need for Mobile Apps for the following reasons; Accessibility, mobile apps function offline whereas mobile websites don’t. Communication, Mobile Apps enable push notifications for direct contact with customers and mobile website do not and Visibility; mobile apps are always visible on your phone’s home screen, can be found in the App store, whereas, mobile websites are not always visible.
Some of the very first brands to promote their brands through Apps include Amazon, eBay, Target and Gap. They started promoting their brands and merchandise with Mobile Apps a few years ago. Smaller businesses quickly followed suit. Ultimately with today’s market going mobile, Apps help you keep pace and accelerate your business. The benefits of apps for businesses include:
1. Building Relationships
2. Building loyalty
3. Increasing your visibility and accessibility
4. Solving the problem of getting stuck in spam folders and
5. Connecting with your consumers on the go
Overall as you can see Mobile Apps play an integral role in your content marketing strategy. Can your business afford not to join the Appconomy?